Copywriting

Tell your brand story.

Client Challenge Lucila's Alfajores are made in Chicago by an artisanal baker who grew up in Argentina. As the company grew, expanded its product line and updated its packaging, it was time to update the tagline, packaging copy and website copy to reflect the brand story. Solution
RC wrote new website, packaging copy and tagline that tied the brand more closely to Lucila's warm memories of the mouth-watering aroma of alfajores swirling through her home, which was her inspiration. As the packaging and website explain, Lucila began baking for her children. "And their friends. And neighbors. And neighbors’ friends. And neighbors’ friends’ friends. The word spread; the love grew; and a pastry business blossomed." Outcome
Check out Lucila's Alfajores website and, more importantly, Lucila's amazing alfajores--all dressed up in gorgeous new packaging and new words. You're definitely going to want to... "Taste the love that goes into every bite. It’s a hug in cookie form straight from Lucila to you!"