To recruit great talent, you need a strong employer brand
An authentic, well-defined employer brand is essential to recruiting and retaining quality talent in today’s competitive market. Moroever, when candidates are better prepared about what to expect, they are better equipped to make informed decisions and stick with them--lowering recruitment costs. Moreover, a positive employer brand helps attract investors and customers. This is why the client reached out to Reva Communications for help. It wanted to strengthen its Glassdoor profile, which had a score of 3.5 and was drawing only 30,000 views on its profile monthly.
Reva Communications made recommendations for how the client could strengthen its profile and increase employee engagement with the site by improving photos, sharing relevant content. Then, RC helped the client put in place a process to communicate updates, respond to feedback from reviews, and create a more engaging experience for users.
With the new content, regular updates, increased responses and new photos, the client's Glassdoor site now gets approximately 75,000 views per month, while its overall score has increased by 2 percentage points. The company's improved employer brand is attracting more attention, and communicating key information about what makes the organization a great place to work, and that it cares about its employees.