A Fortune 500 company's new CEO's brand was nearly a blank slate when it came to his public profile. What made him an effective leader? What issues and causes mattered most to him? What was his vision for the future of the enterprise? Both employees and and stakeholders to know who he was, how he planned to lead, and what mattered to him, in order to continue to trust the brand through a significant leadership transition.
RC worked with the CEO and his team to develop a plan, then RC created a series of essays in the CEO's name and voice that the CEO and company shared on social media and the company about his leadership philosophy, significant company announcements, commitment to the company's purpose and more.
The essays helped the CEO establish his brand and voice as a leader, which enabled him to gain the confidence of employees, investors, customers and other stakeholders. This is good for the business: Studies show that 64% of companies with a customer-focused CEO are more profitable than their competitors.